Q2 In what ways does your media product use, develop or challenge forms and conventions of real media products?

The reason behind choosing to do a music video were due to the fact that an artist needs to be promoted and that when a specific target audience views their music video on a music channel or Youtube, they would hopefully enjoy the song and go out and buy the single/album. Another reason that a music video was chosen was because it enables an artist to express their individuality towards an audience. What they wear, their lyrics, their location shots and their style of music all provide a role model for the audience and something that they can look up too. This makes the audience want to follow the artist and buy all of their singles and watch all of their videos.