Q2 In what ways does your media product use, develop or challenge forms and conventions of real media products?

The typical conventions of the alternative/Indie genre are from clothing, locations, and the mannerisms of the artists. For the clothing, typical styles including biker boots, black shorts/denim jeans, chequered blouses or slogan t-shirts, cardigans, and blackened make-up. This is known as ‘rocky’. We incorporated this into our music video with the lead singer wearing a slogan t-shirt, a grey long cardigan, black glitter shorts, black tights, and boots. We felt that this would best represent the artist as it has an alternative style of music and also it would be used as a style that could be looked up to from an audience that is a fan of the artist and music. Another convention is to show the band as a whole (in terms of Indie bands) and in a warehouse-esque style setting, which we used in our music video.