- To find the right market (niche)
- To find a general opinion from the public
- What do audiences EXPECT from this product?
Quantitative
Qualitative
Quantitative - quantity of things, involves measurement of an amount
Qualitative - often used to gain a general sense of whats going on and ideas are explored
You need a large enough sample for results to be more accurate.
Open Questions
Closed Questions
Open Questions - information, more wide ranging
Example: How do you feel?...
Why do you think like this?...
Closed Questions - Do you like this?
Yes or no - are you happy with this?
What things to ask about in a survey:
Ethnicity
Nationality
Region-ality
Genre
Job
Finance
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